Bluey: The Videogame – Bringing Family Fun to Gaming

Bluey: The Videogame – Bringing Family Fun to Gaming

The beloved Australian animated sitcom, Bluey, known for its heartwarming take on parenting, has become a cultural phenomenon. Transitioning from television to gaming, the challenge was to create a kids’ game that resonated with both young players and their parents. Artax, collaborating with Outright Games, undertook the task, drawing inspiration from the show’s endearing characters and family-centric themes.


Vincent Grogan, an Outright production director and parent, emphasized the relatability of games characters, stating, “You can see the parents in Bluey as almost perfect parents, but they’re very real too, with the flaws we all have.” The game, set in the Heeler household, mirrors the show’s essence, offering an adventure reminiscent of classic point-and-click games. It allows solo play but also caters to families, enabling up to four players to embody Bluey, Bingo, Mum, and Dad simultaneously.

The collaborative effort involved input from its animation studio, Ludo, and the BBC. The result is a delightful gaming experience that captures the spirit of the show, encouraging families to embark on playful adventures together.  The Videogame is not just a game adaptation; it’s a shared journey for parents and children alike, fostering the same sense of joy and connection that defines the beloved TV series.

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